By Taylor Smith–1/31/2012

Mitt Romney has won the Florida primary in a landslide victory. This gives him more leverage in securing the Republican nomination for President.

After losing the South Carolina primary to Newt Gingrich, Romney has made a huge comeback tonight with a wider base of voters. He defeated Gingrich across genders, income, and age categories. He even gained more traction among the Hispanics, conservative, and white evangelical Christian voters.

Florida is an extremely important primary, because it is winner take all. So Romney is walking away with all fifty Florida delegates.

During his victory speech, he addressed the party’s conservative base by promising a better future for the nation. “I stand ready to lead this party and to lead this nation,” he said. “I will finally get America to a balanced budget.”

Romney also consistently attacked President Obama and his performance on foreclosures and the nation’s unemployment rate. He said, “If you believe the disappointments in the last three years are a detour and not our destiny, then I’m asking for your vote.”

Advertising was a dominant campaign strategy in Florida.  Romney’s victory was propelled by an onslaught of negative campaign ads targeting Gingrich.  He outspent his rival by $12 million.

Romney defended the divided Republican party when he said, “A competitive primary does not divide us. It prepares us, and we will win.”

Newt Gingrich came in second place, followed by Rick Santorum and Ron Paul.

The campaign momentum will now shift to Nevada, where caucuses will be held on Saturday.  All candidates have promised to continue in the race. Ron Paul and Rick Santorum are already in Nevada.